No coffee roaster should underestimate the impact of retail packaging. A well-designed coffee bag does more than just hold beans—it communicates your brand, captures attention on shelves and social media, and builds instant recognition among your customers.
For specialty coffee roasters, packaging is more than a container—it’s a vital part of your brand, a freshness preserver, and a silent salesperson. Whether you’re scaling up or just launching your first single-origin roast, choosing the right coffee bag can directly influence shelf life, customer experience, and even sales.
Here are five essential tips to help you make the right packaging choice for your roastery:
1. Choose the Right Bag Type for Your Coffee Volume
The type of bag you choose should reflect your product size, retail environment, and brand style. Here’s a quick comparison:
- Flat Bottom Bags: Stand firm on shelves, ideal for 250g–1kg retail bags. Premium look and extra print space.
- Side Gusset Bags: Popular for 500g–5kg, space-efficient for storage and wholesale sales.
- Stand-Up Pouches (Doypack): Best for small batches (50g–250g), perfect for samples or gift packs.
- Pillow Bags: Common for bulk packaging (5–20kg), typically used for industrial supply.
FernPack Tip: We support custom packaging from 10g all the way to 20kg, giving you full flexibility as you grow.
2. Don’t Underestimate the Importance of Barrier Materials
Coffee is sensitive to oxygen, moisture, light, and aroma loss. That’s why your material choice matters. Consider the following:
- Standard multilayer films (PET/AL/PE): Offer excellent barrier and durability for long shelf life.
- Kraft Paper + Aluminum: Combines a natural look with effective protection.
- Compostable & Biodegradable Films: Eco-conscious options available for brands seeking sustainability.
FernPack Tip: We offer both traditional and sustainable options—compostable, recyclable, and biodegradable materials—to match your brand’s environmental goals.
3. Consider Custom Printing for Brand Recognition
Your bag is often the first impression. A well-designed, custom-printed bag helps customers remember your brand. At FernPack, we offer:
- Gravure printing for high-resolution, vibrant visuals
- Matte, glossy, or soft-touch finishes
- Custom logos, QR codes, batch labels, and more
Even with a low MOQ, custom printing helps you stand out without high investment.
4. Check for Practical Add-Ons
Small details can significantly affect usability and freshness:
- Degassing Valve: Essential for freshly roasted beans
- Resealable Zippers: Improve customer convenience and extend freshness
- Tear Notches & Hang Holes: Add to user experience, especially in retail
These are not just upgrades—they’re features that your customers notice and appreciate.
5. Balance MOQ, Lead Time, and Flexibility
If you’re a small or medium-sized roaster, large MOQs can be a barrier. That’s why it’s crucial to work with a supplier who understands your growth stage.
FernPack Advantage: We offer low MOQs (starting from 500–1000 pcs), flexible sampling, and clear lead times so you can plan with confidence.
Final Thoughts
Choosing the right coffee bag is a mix of technical and branding decisions—but you don’t have to make them alone. At FernPack, we help roasters like you craft packaging that keeps coffee fresh, tells your story, and fits your budget.
Rooted in nature. Designed for the future. Inspired by the resilience of fern plants, FernPack is here to help you grow responsibly—with sustainable, customizable packaging solutions and 24/7 support.
Ready to create your ideal coffee bag? Contact FernPack today for a free consultation or sample pack.